80% of Nigerian women wear wigs – survey

No fewer than eight out of ten Nigerian women wear wigs as part of their fashion items for their day-to-day activities, a survey by the News Agency of Nigeria reveals.

The study, conducted on 1, 100 urban and suburban women from Abuja, Lagos and Port Harcourt, showed that 81.8 per cent of respondents own wigs and prefer them to sew-in weaves.

Revealed: Women and wigs are like Siamese Twins

While a sew-in is a weave sown onto the wearer’s hair, a wig is a head covering made from human hair, animal hair, or synthetic fiber.

The lace front wig is fast becoming a favourite, replacing the weft wig. The illusion of hair growing from the scalp is the feature that makes this wig the most preferred.

The survey also showed that 54.5 percent of the respondents own between 1 to 3 wigs and the remaining 45.5 percent owned up to six or more wigs for rotation purposes.

With wigs you can fake it till you make it

Explaining their preferences, the women told NAN that convenience, ease of use and cost effectiveness were the major reasons they preferred wigs to sew-in weaves.

Bolaji Osofisan said, “It’s super comfy because I can put it on and take it off at ease. It is durable because I can reuse over and over after a wash. It is trendy, doesn’t smell and my hair gets to breath daily.”

Similarly, Akpezi Ikede stated it was easy to take out and style by oneself thereby reducing frequent salon visits and saving cost.

However, the 18.2 percent who preferred sew-in weaves to wigs told NAN that they were more customisable to fit the head and not as heavy as some wigs.

Wigs are daily companions to busy ladies on the move

Some others added that they were afraid of the wig falling off and that the cost of wigs keep rising everyday making it difficult to keep up with.

NAN gathered that prices of wigs start from N15, 000 to as high as N500, 000 depending on the quality of human hair used and the illusion of the lace front.

Commenting on the wig trend, celebrity hairstylist, Ada Kanu of Dugykay hair said, “Wigs are trending now because of the weather and the fact that it is an alternative to sew-ins.

“They are time-saving, very convenient to wear and can change one’s look in seconds. I would advise clients to go for convenience – either sew-ins or wigs.

“Hairstyle should be about what best suits you and how comfortable you feel wearing it,” she said.

Source: NAN

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Olusegun Fayose

Olusegun Sunday Fayose, founder of RovingNaija.com is a Marketing Communication executive with experience in Corporate Communication, Public Relations, Branding and Advertising. He is also a seasoned media professional with roots in print, broadcast and online journalism. Segun, who last managed the Group Corporate Communication function of MultiChoice Nigeria, is upbeat that through responsible, fair, accurate and courageous reporting; and the support of readers, followers and patrons, Nigeria takes a step closer to a regime of accountability, fairness and equity in governance.

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