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P&G To Pull Out Of Nigeria, Set To Embrace Importing

A major American consumer goods company, Procter and Gamble is pulling out of Nigeria and transitioning to an import-only model. 

The multinational company announced this major change in its operations during a 39-minute webcast on their website on Wednesday.

The maker of iconic brands, including Pampers, Gillette, Ariel, Always and Oral-B, said they could incur charges anywhere between $1 billion and $1.5 billion after-tax from restructuring its operations in Nigeria and Argentina, two markets where the business has been problematic for them.

Andre Schulten, P&G’s Chief Financial Officer, explained at the Morgan Stanley Global Consumer & Retail Conference in New York that the company’s decision to exit Nigeria was driven by the difficulty of operating as a dollar-based organization in the country’s challenging macroeconomic environment.

Despite being a $50m net sales business in Nigeria, P&G, with an $85bn overall portfolio, said that it expected minimal impact on the group’s balance sheet in terms of sales or profitability.’

Schulten said: “The other reality that arises in some of these markets is that it gets increasingly difficult to operate and create US dollar value. So when you think about places like Nigeria and Argentina, it is difficult for us to operate because of the macroeconomic environment.

“So with that in mind, we are announcing a restructuring programme with the intent to adjust the operating model and adjust the portfolio to ensure that we maintain the portfolio discipline that has brought us to this point.

“The restructuring programme will largely focus on Nigeria and Argentina. We’ve announced that we will turn Nigeria into an import-only market, effectively dissolving our footprint on the ground in Nigeria and reverting to an import-only model.”

RovingNaija gathered that the American multinational joined a growing list of multinationals to leave Nigeria in 2023 and it is projected that this withdrawals will significantly impact the Nigerian economy, consumers and P&G itself.

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Rita Elenwo

Rita Aletor- Elenwo, is a professional journalist with experience in broadcast, print and online reporting. A proud citizen of Edo state, Nigeria (Esan South East Local Government) Rita had her first degree in philosophy from Ebonyi State University (2008), PGD, in Communication from the University of Port Harcourt (2020), and currently in pursuit of an MSC degree in communication. Rita (nee Aletor-) is happily married with lovely children.

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