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Governor Sanwo-Olu Wins CEO Of The Year At 2023 SABRE Awards

Lagos State Governor, Mr. Babajide Sanwo-Olu has emerged winner in the Diamond Category of the prestigious SABRE Awards for the year 2023.

Governor Sanwo-Olu coveted the prestigious award for the use of public relations to tell the story of his administration’s achievements and his uncommon leadership quality in rallying the citizens of the State around his reelection campaign.

To stand head and shoulders above his peers, the Governor beat notable industry heavy weights to emerge winner in the category.

By his victory, governor Sanwo-Olu becomes the first Nigerian Governor to win the highly coveted award in this category.

The Sabre Awards is the world’s largest PR awards programme dedicated to the benchmarking of the best PR works across the globe. The awards recognizes works and campaigns in public relations across United States, Europe, the Middle East, and Africa.

The category won by the Lagos State Governor is the second highest award category and it is for corporate or political CEOs who have elevated the role of public relations within their organisation by using the practice to effectively communicate with stakeholders and to build their organisation’s reputation currency.

The Lagos State Governor, Mr. Babajide Olusola Sanwo-Olu was subsequently adjudged ‘CEO of the Year’ in the Diamond Category, for his diligent usage of public relations by a team of respected International Jurors drawn from International public relations consultancies and multinationals from different countries of the world.

The award presentation, which took place as part of the 2023 African Public Relations Conference in Lusaka, Zambia was carried out by respected Public Relations thought leader and organizer of the SABRE Awards, Paul Holmes.

The award was received on behalf of the Governor by an Associate Consultant from Chain Reactions Africa, Damilola Olujide who described the award as “a dose of motivational medicine for the Chain Reactions team to do more to ensure Governor Babajide Sanwo-Olu succeeds in engaging even better with citizens during his second term.”

Commenting on the SABRE Awards recognition, the MD/Chief Strategist of Chain Reactions Africa, Israel Jaiye Opayemi dedicated the award to the Governor and his communications team. “For us, their continued open-mindedness to creative and strategic positions and advisories has become the catalyst for the brave works we do. Without the receptivity of the Governor to brilliant creative ideas and the collaboration of his communications team to follow through on campaign idea, this global recognition could not have come.

The highly thematic Greater Lagos Rising campaign could not have been successful without the embrace and involvement of the brilliant team of professionals who constitute his communications team. To the governor and his team belongs the honour of this award. We dedicate this win to Governor Babajide Sanwo-Olu.”

In a related development, Chain Reactions also scooped two Certificates of Excellence in the Corporate Image category for the ‘Momentum Campaign’ for Cellulant, a flagship payment solution provider; and ‘Marketing to Consumers’ category for ‘The #NaijaHighlandah Campaign’ for William Lawson’s, Scotch Whiskey brand.

Chain Reactions Africa has over the years won the prestigious SABRE awards and has been awarded more than 15 Certificates of Excellence. Last year the PR Consultant bagged five certificates and one Silver Award in the Health Care Category for its outstanding work with Alpha Mead Health Services in the Modular Health Facility (MHF) On Wheels campaign.

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Olusegun Fayose

Olusegun Sunday Fayose, founder of RovingNaija.com is a Marketing Communication executive with experience in Corporate Communication, Public Relations, Branding and Advertising. He is also a seasoned media professional with roots in print, broadcast and online journalism. Segun, who last managed the Group Corporate Communication function of MultiChoice Nigeria, is upbeat that through responsible, fair, accurate and courageous reporting; and the support of readers, followers and patrons, Nigeria takes a step closer to a regime of accountability, fairness and equity in governance.

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