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Unlocking The Power Of OOH Advertising: Spotlight on LOMA Awards and OOHACE 2024

All is set for an electrifying convergence of advertising and marketing professionals as the planning committee of the Location Marketing Awards (LOMA) announces the second edition and the Out of Home Advertising Conference and Exposition (OOHACE) 2024. 

With the theme “Unlocking the Power of OOH Advertising in building Nigeria’s Entertainment Industry,” the event scheduled for September 27 and 28 is expected to be a game-changer as the industry’s luminaries are billed to gather at the prestigious Marriott Hotels and Marcelina’s Place in Ikeja G.R.A, Lagos. 

The two separate venues will host thought-provoking sessions, networking opportunities, and celebration of excellence.

LOMA awards recognize outstanding achievements in location-based marketing and out-of-home (OOH) advertising. This year’s event brings together industry leaders, innovators, and visionaries who have harnessed the power of location-based marketing strategies and technologies. 

The esteemed panel of jurors includes professionals from around the globe:

Remi Du Preez (Polygon, South Africa)

Tim Rowe (OOH Insider, New York, USA)

Olalekan Akinyele (7even Interactive, Nigeria)

Emmanuel Adediran (+Acuity, Nigeria)

Amina Adekoya (OMD, Nigeria)

Donald Mokgale (MoyaApp, South Africa)

Miguel Castanon (Broadsign, Spain)

Yetunde Adegbite (Dentsu, Nigeria)

Opeyemi Anipole (Bowbonish, Nigeria)

These jurors bring a wealth of experience and expertise, ensuring that the awards recognize the best and most innovative work in the industry.

Organizations and individuals are invited to vie for this year’s LOMA Awards in exciting new categories, including Innovative use of OOH Media, Programmatic DOOH Campaigns, and Outstanding OOH campaigns across various sectors. 

From non-profits to cooking essentials, financial services to entertainment, the stage is set for groundbreaking campaigns to shine.

Kingsley Onwukaeme, the convener of both LOMA and OOHACE, reflects on their impact: “These events are transforming the face of the OOH industry in Nigeria. Last year’s resounding success set a new benchmark for excellence. LOMA and OOHACE provide an invaluable platform for professionals to share insights, explore solutions, and celebrate achievements.”

As we anticipate the 2024 edition, Kingsley emphasizes that LOMA and OOHACE are more than events—they are catalysts for industry advancement. “Our goal is to celebrate past successes while providing a forward-looking perspective on the future of OOH advertising. Let ideas flourish, partnerships form, and the industry collectively advance,” he noted.

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Seun Akin

Seun Johnson is a professional journalist and proficient media strategist with over 10 years of consistent work experience. He is Verse in content creation and versatile in editorial administration with a deep knowledge in digital, print and broadcast journalism.

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