Forvis Mazars in Nigeria has announced its continued partnership with the Out of Home Academy Nigeria to audit the Location Marketing Awards (LOMA) process for the second consecutive year.
The collaboration according to the statement released by the company recently reinforces its commitment to upholding the integrity and professionalism of the LOMA awards.
Formerly known as Mazars, the firm launched its new network, Forvis Mazars, on June 3, 2024. This network comprises just two members, operating under a single brand – Mazars, an international partnership operating in over 100 countries, and FORVIS, a top-ranked U.S. firm.
This network positions Forvis Mazars as a top 10 global network offering unparalleled agility, capacity, and coverage to support clients worldwide.
Fiyinfolu Okedare, Director of Consulting at Forvis Mazars in Nigeria, expressed confidence in the new brand’s ability to bring a more thorough and professional audit to LOMA 2024 and other clients. “We are committed to maintaining the highest standards of audit integrity and transparency, and our partnership with the Out of Home Academy Nigeria reflects this dedication.”
Adams Osamudiame, Partner, Audit & Assurance, Forvis Mazars in Nigeria, emphasized the firm’s commitment to supporting high-calibre initiatives like LOMA. “We undertook this engagement given our commitment to supporting initiatives of this calibre. We are eager to extend our support to ensure the success of the Location Marketing Awards (LOMA).”
The Advertising Regulatory Council of Nigeria (ARCON), the apex regulatory body for advertising in Nigeria, has also vetted and approved the award categories and processes stipulated for LOMA 2024. This endorsement further solidifies the credibility and significance of the LOMA awards.
The Director General of ARCON, Dr. Olalekan Fadolapo commended the organisers of LOMA for submitting the award process for ARCON vetting and engaging an external auditor Forza Mazars to oversee the process. He stated, “It is commendable that LOMA has taken the initiative to ensure the credibility and transparency of their award process. This sets a high standard for the industry, and we encourage other award organizers to follow suit.”
He further pledged ARCON’s continuous support to LOMA, saying “We are committed to supporting initiatives that promote excellence and professionalism in the advertising industry. LOMA’s commitment to transparency and credibility aligns with our values, and we look forward to continuing our partnership.”
This endorsement from ARCON reinforces the significance and credibility of the LOMA awards and demonstrates the organizers’ dedication to upholding the highest standards of professionalism and integrity.
Additionally, the World OOH Organization has weighed in, endorsing the LOMA initiative, and highlighting its importance on a global scale.
On the other hand, News Central, Marketing Edge, Brand Impact, Brand Times, The Brand Colossus, Absen LED China, Polygon South Africa, Folham, Primedia Outdoor and many more have renewed their partnerships and Support with LOMA 2024.
The Location Marketing Awards (LOMA) 2024 is set to recognize and celebrate excellence in the out-of-home advertising industry on 28th September 2024 at the Marriot Hotel, GRA-Ikeja, Lagos. With the support of FORVIS MAZARS, the awards are poised to maintain the highest standards of transparency and professionalism.
Follow us on social media
