The 45th Miss Nigeria Coronation wasn’t just a celebration of beauty; but a testament to the power of collaboration, culture, and community, thanks to MTN’s active sponsorship and innovative initiatives.
During the event, MTN’s See Naija campaign took center stage, bringing the nation’s rich cultural heritage to life through an engaging poem by renowned poet IBquake. Her captivating performance, which aired intermittently, explored the vibrant traditions, languages, and unity that define Nigeria, ending with the thought-provoking question: “This is how I see Naija; what do you see?”
Ahead of the coronation, the Miss Nigeria contestants, along with Chairman of the Board, Rita Dominic, paid a courtesy visit to MTN Plaza, where the See Naija team introduced them to the campaign’s core message—celebrating the unique and diverse cultural fabric of Nigeria.
The visit was also interactive and fun. The Miss Nigeria contestants, broken into five teams, participated in a spirited cooking competition, showcasing traditional Nigerian dishes from their respective regions. MTN presented the winners, team two, with gifts, further emphasizing its commitment to fostering unity and celebrating cultural pride.
As a key sponsor, MTN’s involvement extended beyond the coronation night. Through the See Naija campaign and engagements with the contestants, the brand reinforced its dedication to preserving and promoting Nigeria’s heritage while empowering the next generation of women leaders.
This partnership between MTN and Miss Nigeria 2024 underscores the importance of corporate initiatives that go beyond business, inspiring Nigerians to embrace and celebrate their shared identity. Together, they showcased the beauty and strength of a united Nigeria.
Doris Ogah, who emerged as the 45th Miss Nigeria hails from Edo State and represented South-South. During the coronation, she shared her ambitions on cultural literacy. This aligns with MTN Nigeria’s mission, as seen through its See Naija campaign.
