News

MTN’s “Go M.A.D” Campaign Spotlights Young Artist, Kanye’s World Record Attempt


In a remarkable display of making a difference, 15-year-old Kanyeyachukwu ‘Kanye’ Tagbo-Okeke, has successfully broken the Guinness World Record for the Largest Art Canvas. Measuring an astounding 12,303.87 square meters, and surpassing the previous record by a significant margin, this artwork was unveiled at the Eagle Square in Abuja on Wednesday, April 2, 2025.

The event drew attendance from key government officials such as former governor of Anambra state and  2023 Labour Party Presidential candidate, His Excellency, Peter Obi and the Minister of Art, Culture, Tourism and Creative Economy, Honourable Hannatu Musa Musawa. Artiste, ‘the kokomaster’, Oladapo ‘Dbanj’ Oyebanjo also graced the event, offering words of encouragement to the young artist.

Maw praised Kanye’s achievement, recalling her first meeting with Kanye. “If I can say that there is one person who has really inspired me to know that there’s hope within the art structure in Nigeria, I will say it’s Kanye. Even from a personal point of view, when I look at Kanye and what he has been able to overcome, I just know that there is no excuse for failure.”

This extraordinary achievement aligns perfectly with MTN Nigeria’s recent “Go M.A.D” (Go Make A Difference) campaign, which aims to inspire Nigerians to take bold steps and create positive impacts in their communities. Chikaodi Ofoegbu, Head, Retail, North MTN Nigeria, spoke about the brand’s decision to support this artist.

“Today is a celebration of what is possible when human ingenuity meets unwavering determination. Kanye has immersed his unique ability to create this large symbolic canvas. We, at MTN, believe in the power of data offering in unlocking endless possibilities for every Nigerian. Our commitment is to empower individuals like Kanye to take action to push boundaries and dare to dream.” 

Ofoegbu further encouraged all present to draw inspiration from Kanye’s journey while championing a culture of innovation and inclusivity. “As we celebrate this monumental achievement, may we also commit ourselves to making a difference in our own spheres, contributing to a world that promotes diversity and fosters creativity for a brighter future.”

Kanye’s art work is titled, “”Impossibility is a Myth’’. Kanye’s father, Tagbo Okeke, emphasised that this record attempt goes beyond personal achievement. It aims to raise awareness for autism and support the construction of a state-of-the-art Autism Resource Centre in Abuja, under the Zeebah Foundation.

As Kanye’s story continues to inspire, it serves as a shining example of how determination, creativity, and support can truly make a difference, aligning perfectly with MTN’s vision of fostering positive change in Nigerian communities.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button