The Executive Chairman of the Economic and Financial Crimes Commission, EFCC, Mr. Ola Olukoyede has declared his resolve to continue to build and sustain the capacities of the staff of the Commission to be globally- competitive and achieve best practices in their duties.
He disclosed this at the second Director’s Lecture, organised by the Commission’s Public Affairs Directorate (PAD) for its officers at the headquarters and the 14 Zonal Commands of the EFCC.
Olukoyede who spoke through the Director of Public Affairs Directorate, Commander of the EFCC, CE Wilson Uwujaren stated, “ I am committed to the course of building the capacity of officers of the Commission and ensuring the sustenance of the culture of best practices for which the Commission is known. As communication officers of the EFCC, the Director’s Lecture is to help you improve on your capacity to deliver on the mandate of the Commission as it relates to the Public Affairs Directorate.”
The theme of the lecture, “Staying Relevant in the Changing World of Communications: Practitioner’s Guide,” was delivered by Professor Tony Iredia, a
distinguished media and communication expert, former Director General of both the Nigerian Television Authority (NTA) and National Orientation Agency, (NOA) and former spokesperson of the national electoral body, then known as National Electoral Commission (NEC).
Speaking on the importance of communication, Iredia noted that while the need to ventilate views was compelling in humans, knowing the appropriate content for different target groups was foundational to becoming an effective communicator.
“There is nobody who does not need communication but there are different publics and what we say to one group of people is not exactly what we should say to the other. If we cannot do this differentiation, then we are not communicators.
“I want to congratulate you for having the desire to learn. In many other organizations, I go to, one of the many things I observe is that people do not train, they don’t even do induction courses and the few organizations that do them don’t bother about communication.
“Communication is something that affects everybody. In Nigeria, the 1999 Constitution gives all of us the power to communicate. Section 39 says everybody shall be free to hold an opinion and to exchange that opinion with whoever he likes. So we are all communicators.”
Other aspects of the theme’s presentation include nature and meaning of communication; critical evolution of communication; classes of communication actors; communication operation guide; communication best practices; the primacy of efficient internal communication; methodologies for efficient external communication; the importance of cultivating good media relations and how to remain relevant in communication.
The Director, PAD expressed Olukoyede’s gratitude to the lecturer for further educating and enlightening the communication officers of the Commission.
“You have given us the opportunity to benefit from your experiences and to tap from your reservoir of knowledge. The officers of the Directorate have learned a lot on the nuances of communication and media relations. On behalf of the Executive Chairman, I want to thank you for this erudite presentation. We are deeply appreciative of the knowledge that you have shared with us. One more thing that we have taken away from the lecture is the need to amplify internal communication. It was a great experience listening to you”, he said.
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