9mobile Empowers Farmers, Event Planners with Weather Forecast Service

Award winning Telecommunications Company, 9mobile has assured farmers, event planners and other professionals that the challenges of irregular weather forecast in the country is now a thing of the past with the introduction of its weather forecasting portal, Iska Weather Services.

According to the company, Iska Weather Services was introduced to underline its commitment to leverage technology in creating innovative solutions for its customers.

The innovation was made possible via a partnership with weather forecasting portal, Ignitia, a collaborative effort that puts power in the hands of the users, making it possible for farmers, among others, to predict weather accurately before and during the planting season.

With Iska Weather Service, farmers in Nigeria are now predicting the weather with over 80% forecast accuracy, thereby empowering them to prepare against adverse weather conditions that can impact negatively on their crops.

In addition, event planners, traders, and other professionals whose means of livelihood or activities can be adversely impacted by poor weather, can also benefit from Iska Weather Service in planning their events or activities so they can operate optimally, unhindered by weather conditions.

In a recent interview about this newest innovative service, Head Digital Media, 9mobile, Bolanle Afuye, said Iska Weather Service will provide 9mobile consumers with localised weather forecasts via SMS and USSD, with 84% forecast accuracy.

In addition, she said the service offers subscribers access to Ignitia’s daily 2-day weather forecast service on rainfall risk, timing and intensity, along with the monthly and seasonal outlooks once per month.

Afuye stated: “The weather is a potentially major factor that impacts on farming and food security, amongst other issues. Thus, farmers are particularly concerned about the weather, especially considering that too much rain can wipe out whole plantations and erode their income levels.

“They are also concerned that if plants get too much sunlight they can be destroyed by too much heat; hence the need for accurate weather forecast to help our farmers plan better. The innovative Iska Weather Service therefore, is a timely and much-needed solution that underscores 9mobile’s passion for solving societal problems in our nation.”

Speaking further, Afuye said Iska Weather Service is affordable and flexible, with customers having the option to choose their preferred subscription package ranging from N10 per day, N35 per week or N100 per month.

Iska Weather Service is a simple, easy-to-use platform, and it comes in handy for 9mobile subscribers that live in rural and urban areas, including retailers between ages 25 – 45 years as well as young and middle-aged individuals and those who use technology in their businesses.


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Olusegun Fayose

Olusegun Sunday Fayose, founder of RovingNaija.com is a Marketing Communication executive with experience in Corporate Communication, Public Relations, Branding and Advertising. He is also a seasoned media professional with roots in print, broadcast and online journalism. Segun, who last managed the Group Corporate Communication function of MultiChoice Nigeria, is upbeat that through responsible, fair, accurate and courageous reporting; and the support of readers, followers and patrons, Nigeria takes a step closer to a regime of accountability, fairness and equity in governance.

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